Pure Sports presented the comprehensive strategy for the Union of Arab National Olympic Committees during the 23rd General Assembly Meeting in 2025, held with the participation of representatives from 22 Arab National Olympic Committees. The strategy was approved unanimously, establishing a unified framework to strengthen cooperation and integration across Olympic committees in the Arab world
The strategy aims to support the development of the Arab Olympic movement, enhance governance, improve institutional performance, and enable joint initiatives that contribute to achieving sustainable impact across the regional sports ecosystem
The adoption of the strategy reflects the strong confidence in Pure Sports’ expertise and its role as a strategic partner in shaping major visions and transformations within the sports sector. It also supports the alignment of efforts, knowledge exchange, and the development of institutional capabilities capable of keeping pace with global developments in Olympic sport
Pure Sports reaffirmed its commitment to continuing collaboration with the Union of Arab National Olympic Committees and relevant stakeholders to implement the strategy and translate it into practical programs and initiatives that advance the Arab Olympic ecosystem and strengthen its regional and international presence
