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Pure Sports

Pure Sports Joins the Advisory Board of the Sport Investment Forum (SIF)

February 7, 2026

Ahmed El Demerdash, Associate Partner at Pure Sports, has been selected as a member of the Advisory Board of the Sport Investment Forum (SIF), reflecting the strong confidence in Pure Sports’ expertise and its role in advancing the sports investment ecosystem.

This appointment aligns with Pure Sports’ commitment to delivering strategic insights and integrated solutions that support investment growth and strengthen partnerships within the sports sector, in line with the objectives of Saudi Vision 2030.

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