Pure Sports is partnering with Nawa to deliver the Introduction to the Sports Industry program, hosted at the Pure Sports office in Jeddah. The program is designed to share knowledge and expertise with emerging talent and provide participants with a comprehensive understanding of the sports ecosystem and the opportunities it offers.

The program comes at a time of rapid growth across Saudi Arabia’s sports sector, alongside the Kingdom’s hosting of major international sporting events and championships, opening new opportunities for talent to participate in this growth and contribute to shaping the future of sports in Saudi Arabia.

Delivered as an intensive 14-day, in-person program, it combines strategic perspectives with practical expertise from leading sports industry experts, enabling participants to deepen their understanding of the sports ecosystem, explore opportunities across the sector, and prepare to contribute effectively to its future.

The partnership reflects Pure Sports’ commitment to knowledge sharing and talent empowerment, driven by the belief that unleashing the power of sports begins with developing a generation equipped with the knowledge, expertise, and capabilities to shape its future.