An initiative that reflects the role of football as a platform for impact

Empowering a promising generation of football talents, we are proud to support the Riyadh Schools Football Academy | أكاديمية مدارس الرياض لكرة القدم by connecting it with leading partner clubs—نادي العلا – AlUla Club, Como 1907, and نادي الخلود السعودي – Alkholood Saudi Club—and helping facilitate these discussions.
These engagements helped unlock new opportunities in player development and laid the foundation for long-term, value-driven partnerships aligned with RSFA’s strategic vision and future ambitions.

An initiative that reflects the role of football as a platform for impact

In a gesture that reflects football’s role as a platform for impact that transcends the game, building partnerships and creating lasting value, we were pleased to attend yesterday’s gathering hosted by the Saudi Pro League (SPL), which brought together a distinguished group of leaders and decision-makers ahead of the World Football Summit 2025 in hashtag#Riyadh.
Within a Saudi sports landscape where ideas and expertise converge, partnerships are formed that make a real difference and contribute to shaping the future of football.

“#Top_Sports_Consulting_Firms in the Middle East in the Consultancy Middle East 2025 rankings. “

We are proud to share that #Pure_Sports has been recognized among the #Top_Sports_Consulting_Firms in the Middle East in the Consultancy Middle East 2025 rankings.

This milestone represents more than an industry acknowledgment — it reflects the growing influence of sports consulting in the region and the role Saudi talent is playing in shaping its future.

At hashtag#Pure_Sports, our work has always been driven by a clear purpose: Unleashing The Power Of Sports to Enrich Lives, Unite Communities, Inspire Societies, and Shape the Future of Saudi Sports.

chievement of the Saudi Jiu-Jitsu Federation under the leadership of Anas Orfali

We congratulate Anas Orfali, Managing Partner at hashtag#Pure_Sports and Chairman of the Board of the SAUDI JIU-JITSU FEDERATION, on the remarkable achievement secured by the Federation after winning six medals at the Riyadh 2025 Islamic Solidarity Games — an accomplishment attended by HRH Prince Abdulaziz Turki Al Faisal Al Saud, President of the Saudi Olympic & Paralympic Committee, and one that reflects the continued rise of Saudi sports to new levels of global excellence.
We also congratulate our athletes on this well-deserved success.

In the historic heart of #AlUla, we brought together Italy’s Como 1907 and Saudi Arabia’s نادي العلا – AlUla Club in a landmark strategic partnership—facilitated by #PURESENT.

When we launched PURE SENT, our purpose was clear: unlock football’s global power by providing both the insight and the instrument for sustainable growth.

Three weeks later, purpose became reality.

In the historic heart of #AlUla, we brought together Italy’s Como 1907 and Saudi Arabia’s نادي العلا – AlUla Club in a landmark strategic partnership—facilitated by #PURESENT.

This isn’t just a deal; it’s a bridge for shared knowledge, commercial innovation, and cultural exchange. As my co-managing partner Mirwan Suwarso said, a true “union of minds.” This is impact beyond borders. This is hashtag#the_Game_Beyond_the_Game — made real.

Immense gratitude to the leadership of AlUla Club and Como 1907 for their trust and shared vision—and congratulations to the entire PURE SENT team.

Pure Future Talents Program for 2026

We are pleased at Pure Sports to announce the opening of applications for our Cooperative Training Program, “Pure Future Talents.”
An initiative designed to empower the next generation of national talents to enter the world of sports consulting and management in Saudi Arabia.
The program offers a valuable opportunity for senior university students and recent graduates to develop their leadership and professional skills, unlocking their full potential and preparing them for a successful career ahead.

Partnership of Pure Sports with Saudi Triathlon

We are proud of our partnership with the Saudi Triathlon Federation, a collaboration that strengthens the Federation’s readiness and supports its journey in line with its ambitious vision for the future.

A partnership we value greatly, and a meaningful step in our mission to empower sports organizations and contribute to a sustainable impact in Saudi Arabia’s sports sector.

Tuwaiq Fellowship

Ahmed ElDemerdash – Associate Partner at #Pure_Sports – delivered a workshop introducing participants to the field of sports management and consulting as part of the Tuwaiq Fellowship,
an initiative launched by بيور الاستشارية Pure Consulting, in partnership with the Tuwaiq
Leadership Initiative from King Saud University,
aimed at building capabilities and empowering national talents in the consulting sector.

The strategy of the Arab National Olympic Committees Union during the 23rd General Assembly meeting for 2025

We at Pure Sports were honored to present the Strategy of the Union of Arab National Olympic Committees during the 23rd General Assembly for 2025, chaired by HRH Prince Abdulaziz bin Turki AlFaisal and attended by representatives from 22 Arab National Olympic Committees.
The strategy was unanimously approved, forming a unified framework for joint action and marking a significant step toward enhancing and advancing the Olympic movement across the Arab world.

Introduction PURE SENT

We’re proud to introduce PURE SENT — a joint venture between #Pure_Sports and SENT Entertainment, the international sports group and owner of Italian club Como 1907.
A hashtag#global step forward in shaping the future of football — built on Saudi leadership, global expertise, and a shared belief that success goes beyond the pitch.

Launch of PURE SENT

From Saudi leadership to global impact, بيور الرياضية Pure Sports proudly announces the launch of PURE SENT, a global joint venture with SENT Entertainment, the international sports group and owner of Italian club Como 1907.

Driven by our purpose of hashtag#Unleashing_the_Power_of_Sports, this milestone marks a new chapter in our vision to expand Saudi sports excellence onto the global stage.

Built on global expertise and local insight, PURE SENT empowers clubs, leagues, and investors to achieve sustainable success, on and beyond the pitch.

THE GAME BEYOND THE GAME BEGINS! 🌍⚽

Learn more about PURE SENT: https://pure-sent.com/

Teaser for the launch of PURE SENT

Our next global chapter begins soon! 🌍
#TheGameBeyondTheGame

Congratulations on the Saudi National Team’s qualification for the 2026 World Cup 🇸🇦

Congratulations to our nation on qualifying for the 2026 World Cup — Saudi football knows no impossible. Together, we rise, we celebrate, we dream bigger.

Introduction to the Marketing and Communication Service

At hashtag#Pure_Sports, we believe that the true power of sports is only realized through a strategic communication vision
that provides sports entities with a powerful voice and a presence that reflects their ambition and embodies their identity.

Guided by this belief, we adopt a comprehensive consulting approach to marketing and communication, grounded in deep analysis, precise message development, and the design of integrated communication plans that connect strategic objectives with organizational identity and target audiences, transforming every sporting event into a story that resonates and an impact that endures.

Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

The Impact of Pure Sports on Football

At Pure Sports, we redefine impact in #football, leading with vision and delivering with purpose.
From strategy to success, from ambition to victory, we work hand in hand with our partners to shape the future of the game — driving a transformative era of excellence that mirrors the Kingdom’s limitless ambition.🇸🇦

Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

National Day Celebration 🇸🇦

“Its pride is in our nature… and its love is in our hearts 🇸🇦
A glimpse of the celebration by the team at Pure Consulting and its companies on the occasion of #Saudi_National_Day_95, in an atmosphere filled with pride and honor.”

National Day 🇸🇦

We celebrate a nation distinguished by glory, whose ambitious people shape the future with determination and excellence 🇸🇦

Wishing AlUla Club the best of luck in the Yelo League competitions

From the land of history to the fields of competition…
Wishing our partner hashtag#AlUla_Club, the best of luck in the Yelo League First Division League (FDL) 2025–2026 ⚽🏆

Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

Strategy Development Service

At hashtag#Pure_Sports, we redefine the role of consulting by designing and executing strategies that drive real transformation across the sports ecosystem in Saudi Arabia and beyond.

From strategic planning to marketing & communication, governance, and rights activation, our integrated approach creates sustainable value that empowers both government and private sector partners to achieve tangible impact and long-term leadership.

Our team has contributed to the National Sports Strategy, working across its core pillars and key enablers — from elite athlete programs, community sports, and talent development to supporting clubs, federations, and international hosting bids.
With deep local insight and global expertise, we are committed to unleashing the power of sports to enrich lives, unite communities, and inspire generations.

Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

Congratulations to Al Ahli Club on winning the Saudi Super Cup 2025–2026

We proudly congratulate our partner Al-Ahli Club Company on winning the Saudi Super Cup 2025–2026.🏆
Our heartfelt congratulations go to the club’s board and loyal fans on this remarkable achievement.

Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

Conclusion of the second cohort of the #Pure_Future_Talents_Program

When ambition meets empowerment, we shape future leaders.
At the conclusion of the third cohort of the Pure Future Talents Program, participants completed a comprehensive professional journey—working on real projects, acquiring practical skills, and demonstrating their readiness to shape the future as ambitious national talents.
A journey that took them from learning to application, from aspiration to preparedness—marking a true starting point for a career path grounded in knowledge and confidently moving toward creating impact in the sports sector.
Discover our journey in empowering sports:
https://lnkd.in/d65UDXYA

#World_Youth_Skills_Day

From the field, we unleash the potential of youth — transforming passion into skill, and ambition into a reality that paves the way for a promising future.
Discover our journey in empowering sports:
Puresports-sa.com

International Olympic Day

On hashtag#Olympic_Day, we at hashtag#Pure_Sports take pride in our contribution to developing a strategic roadmap — in partnership with the Saudi Olympic and Paralympic Committee — to enable effective and sustainable representation on international and continental platforms by 2036.
This initiative reflects our commitment to a broader national vision, reshaping the sports sector by positioning elite performance as a key pillar in advancing competitive sports and elevating Saudi Arabia’s readiness for global impact — in alignment with Saudi Vision 2030.
Discover our journey in empowering sports:
www.puresports.sa

International Father’s Day

On Father’s Day, we celebrate the first hero our hearts ever knew.
The steady leader, the quiet strength, the unwavering guide through every step.
To all fathers — may your day be filled with the love and honor you so deeply deserve.
#FathersDay #TrueLeadership

Eid Al-Adha

Pure Sports wishes you a blessed and joyful#EidAlAdha.
Eid Adha Mubarak

Congratulations to Al-Ittihad Club

We proudly congratulate our partner, Al-Ittihad Club Company, winning the hashtag#KingsCup final🏆
Our heartfelt congratulations also go to the club’s loyal fans and board members on this remarkable achievement.

The Middle East Sports Investment Forum (MESIF) London 2025

We’re proud to be present at the Middle East Sports Investment Forum (MESIF) London 2025, which will take place this May 27–28. Our presence reflects our strategic collaboration with the Ministry of Sport, where we’re supporting the development of Saudi Arabia’s sports investment strategy and Go-To-Market plan, designed to unlock private sector potential and accelerate the Kingdom’s thriving sports ecosystem.
As Saudi Arabia opens unprecedented opportunities in sports investment, MESIF serves as a key platform to connect with global stakeholders, exchange insights, and explore transformative partnerships.

Meet our colleagues, Abdulkader Bogari‏‏ and ‏‏Ahmed ElDemerdash at MESIF to explore how your organization can tap into this exciting landscape.

Don’t miss the panel moderated by our Director, ‏Abdulkader Bogari‏‏.
Panel Title: Delivering World-Class Stadia and Sports Infrastructure in the Middle East
The session will feature leading voices shaping the region’s future, discussing innovation, sustainable revenue models, and reimagining the fan experience.

Appointment of Anas Orfali as Chairman of the Board of Directors of the Saudi Jiu-Jitsu Federation

We proudly congratulate our Managing Partner at Pure Sports,Anas Orfali, on his appointment as President of the Saudi Jiu-Jitsu Federation.
We take pride in this appointment, which reflects the trust placed in national talent, and we wish him continued success in fulfilling this national responsibility

Congratulations to Al-Ittihad Club

We proudly congratulate our partner, Al-Ittihad Club Company, on winning the 2025 Saudi Roshn Professional League title. Our heartfelt congratulations also go to the club’s loyal fans and board members on this remarkable achievement.

hashtag#SaudiFootball hashtag#PureSports hashtag#SportsMarketing

Supporting sports facilities infrastructure, in partnership with the Facilities Agency at the Ministry of Sport – وزارة الرياضة

On hashtag#WorldFacilitiesManagementDay, we at Pure Sports take pride in our role in supporting the development of sports infrastructure, in partnership with the Facilities Deputyship at the Ministry of Sport.

We contributed to the development of a comprehensive strategy that redefines the role of sports facilities as national assets that empower talent, serve communities, and enhance the Kingdom’s readiness to host world-class sporting events.

The strategy included the classification of facilities based on community needs, the design of a five-year execution plan, the launch of transformative initiatives, the development of a robust governance and operating model, and the establishment and transfer of a Strategy Management Office to ensure sustainable implementation.

These efforts are part of the broader sports transformation taking place across the Kingdom, reinforcing Saudi Arabia’s position as a global sporting destination in line with Vision 2030.

Pure Program for Future Talents

بيور الرياضية Pure Sports are pleased to announce the opening of applications for the “Pure Future Talents” cooperative training program — one of our strategic initiatives aimed at developing and empowering human capital in the sports consulting and management sector in Saudi Arabia.
The program offers a valuable opportunity for university students approaching graduation, as well as recent graduates, to enhance their leadership and professional skills, and unlock their full potential.
Take the first step, apply now and be part of #Future_Talents
🔗 https://lnkd.in/dtwqcBcY

Communication Partners of Al Ahli Club during its victory in the AFC Champions League title

We proudly congratulate our nation on Al-Ahli Club Company historic victory in the AFC Champions League Elite, and extend our heartfelt congratulations to the club’s loyal fans and dedicated leadership.
We are honored by the trust placed in us as the club’s communications partner.
These were truly historic moments—ones we are proud to have witnessed, shaped, and helped bring to life for fans throughout the tournament and during the unforgettable celebrations that followed.
This milestone stands not only as a win for the club but as a landmark achievement for Saudi football and the broader sports landscape in the Kingdom

Sports Investment Forum

The first منتدى الاستثمار الرياضي | Sport Investment Forum (SIF) concluded yesterday — a significant step in the journey of developing the sports sector in Saudi Arabia.

At بيور الرياضية Pure Sports, we were honored to serve as the strategic partner of the forum. Our role included bringing key partners and speakers, facilitating investor meetings in collaboration with the Ministry of Investment supporting the Ministry of Sport – وزارة الرياضة during the preparation phase, and inviting LALIGA President, Javier Tebas Medrano, to share global insights on the future of sports.

A big thank you to everyone who attended and participated — it was truly inspiring to see the sector unite with shared energy and vision.

We’re also proud of our partners, نادي العلا – AlUla Club and Team Saudi, for their impactful participation and remarkable presence throughout the forum — a true reflection of their growing role and clear vision for the future.

Heartfelt thanks to Ministry of Sport – وزارة الرياضة Ministry of Investment and منتدى الاستثمار الرياضي | Sport Investment Forum (SIF) for the trust and partnership.

We’re proud to be part of this journey and remain fully committed to shaping the future of sports in Saudi Arabia and beyond.

hashtag#PureSports hashtag#SportsInvestment hashtag#Vision2030 hashtag#SaudiSports hashtag#SportsInvestmentForum

International Day of Sport for Development and Peace!

Celebrating the International Day of Sport for Development and Peace! 🌍 This day highlights the power of sport as a tool for social change, development, and peace-building. It promotes physical activity, teamwork, and inclusion as essential pathways to sustainable development and harmony. Let’s raise awareness about the positive impact sports can have on individuals and communities worldwide. Together, we celebrate the role of sports in fostering unity, tolerance, and understanding among people.

Blessed Eid Al-Fitr

“Pure Sports extends its warmest congratulations on the occasion of
#Eid_Al_Fitr 🌙
Wishing you a joyful and love-filled Eid.”

#InternationalDayForAchievers

At بيور الرياضية Pure Sports, we are committed to enriching lives, uniting communities, and inspiring societies, all while remaining dedicated to achieving more, empowering others, and leaving a lasting impact on the world of sports.

Pure Annual Suhoor

n #Our_Gathering_Is_a_Blessing, amid Ramadan atmospheres filled with warmth and love, and in the spirit of one family and one team, we gathered with our colleagues at Pure Consultancy and its companies during Pure’s annual Suhoor for 2025.
#Ramadan_Mubarak

International Women’s Day

Women play a crucial role in shaping the future of sports and inspiring the next generation.

On #InternationalWomensDay, we celebrate the remarkable achievements of women in athletics. A special shoutout to our colleague at Pure Sports, ‏Fatmah Gary‏, for her impressive silver medal win in climbing at the 2024 #SaudiGames.
Your hard work and dedication set a powerful example for us all!

Appointment of Anas Orfali as President of the Saudi Association of Management Consultants

We are proud that the Saudi Management Consultants Association جمعية الاستشاريين الإداريين السعوديين has appointed ‏Anas Orfali‏, Managing Partner at بيور الرياضية Pure Sports, as the leader of the association for its second term, lasting four years. Anas Orfali will serve as the Chairman of the Board, guiding the association toward achieving its strategic goals in developing the management consulting sector in the Kingdom while contributing to a lasting and sustainable impact.

Sports Management Day in collaboration with UBT University

Believing in the power of knowledge-sharing and practical experience in developing talents and unleashing their potential to realize the future, we at بيور الرياضية Pure Sports were pleased to participate in Sports Management Day, organized yesterday by the Sports Management Department at the University of Business & Technology.

During the event, Abdulkader Bogari, Senior Manager at Pure Sports, led an interactive workshop to enrich students’ understanding of sports management and the pivotal role of a successful consultant in advancing the sports sector. He shared his professional journey and hands-on expertise in sports management and consultancy, offering valuable industry insights to inspire the next generation of sports professionals.

Selection of Ahmed El-Damerdash as a Member of the Advisory Council of the Sports Investment Forum

We are pleased to announce that our colleague, Ahmed ElDemerdash – Associate Partner at Pure Sports, has been selected as a member of the Advisory Board for the منتدى الاستثمار الرياضي | Sport Investment Forum (SIF)

This selection by the forum reflects the great trust in our talents at بيور الرياضية Pure Sports and contributes to achieving our purpose of unleashing the power of sports to enrich lives, unite communities, and inspire societies. It also reflects our commitment to providing an integrated approach that supports the Forum’s efforts in realizing the aspirations of Saudi Arabia’s hashtag#Vision_2030.

We are proud to be part of this inspiring mission that opens new horizons for investment and strengthens partnerships in the sports sector both locally and globally.

Annual Trip

بيور الرياضية Pure Sports team had an exceptional day at the annual off-site event organized by Pure Consulting!
The event beautifully combined entertainment with reinforcing the values we all share as part of the Pure family.

Flag Day

In our sky, a majestic flag soars high, embodying our strength and fluttering with the echoes of our glory. It stands as a timeless symbol of unity and pride, reminding us of the spirit that binds us together.
hashtag#FlagDay

Ramadan

Pure Sports extends its warmest greetings on the arrival of the holy month of hashtag#Ramadan. May it bring you prosperity and blessings. Wishing you a blessed Ramadan!

Founding Day

Since the day we began until this very era, history stands witness to the strength of our determination, our heritage, our legacy, and our limitless ambitions.

Partnership of Pure Sports with the Sports Investment Forum

We are delighted to announce our partnership with the Sport Investment Forum (SIF), a strategic step that highlights our commitment to supporting the sports sector and enhancing its position as a leading investment destination.

Through this partnership, we will collaborate to design innovative marketing strategies that attract investments to the sports sector and establish the forum as a global platform connecting innovation and sports.

At بيور الرياضية Pure Sports, we believe in the power of sports as a driving force for economic growth and a catalyst for empowering both local and international private sectors. We strive to open promising horizons for the future of sports, contributing to the realization of our nation’s ambitious vision.

facilitating this potential partnership between نادي العلا – AlUla Club and Como 1907 Football Club.

بيور الرياضية Pure Sports are proud to play a key role in facilitating this potential partnership between نادي العلا – AlUla Club and Como 1907 Football Club.

We are partnering with نادي العلا – AlUla Club to develop their commercial & marketing framework and we identified Como 1907 as a benchmark to look after.

Leveraging our global network we managed to facilitate this impactful session which highlights our commitment to elevating Saudi Arabia’s sports sector by introducing world-class practices and unlocking investment opportunities aligned with Vision 2030.

العام الجديد 2025

بيور الرياضية تهنئكم بـ #العام_الجديد_2025، نتمنى لكم إنجازات واعدة تطلق العنان لمستقبل الرياضة.

Sponsorship World Footbacl Summit

Pure Sports team is excited and looking forward to meeting you at World Football Summit 2023 in #jeddah! ⚽
#sportsconsulting #WFSAsia

World Cup

As an extension of its continuous efforts to host major sporting events and its ongoing support for sports and athletes, today the Kingdom of Saudi Arabia is the only country officially submitting a bid to host the 2034 FIFA World Cup

At Pure Sports, we are proud to be a Saudi company that strongly believes in the power of sports to inspire generations. We strive to achieve a lasting impact that resonates in the hearts of our youth.

We have full confidence in our country’s ability to deliver an exceptional edition of the World Cup that exceeds expectations and reflects the vision of the country and the aspirations of its people.

Saudi Arabian Football Federation (SAFF)
#FIFAWC2034 #SaudiArabia #sportsconsulting

UBT

@Pure Sports proudly participated in the University of Technology and Business Marketing Day!

Anas Orfali, our Managing Partner, took the stage and shared his remarkable journey of turning his passion for sports into an impactful profession, unveiling the immense power of sports to drive positive change in communities, brands, and nations.

We want to thank everyone who joined the event with the hope that we inspire talents to create a lasting impact through the power of sports!

#sportsmarketing #sports_consulting #saudiarabia

“

Sports Leaders

What an incredible week at Leaders in Sport in London!

I’m deeply proud to witness the global showcase of Saudi Arabia’s unwavering passion for sports. H.E. Bader Alkadi, the Vice Minister of Sports, delivered an inspiring speech on our National Sports Strategy, and Hammad Albalawi, Assistant Deputy Minister for Strategic Planning & Investment, shared remarkable insights about the vision for the National Football Strategy & the Saudi Pro League.

Leaders in Sports exposed us to cutting-edge sports business trends and thought leaders, fueling our commitment to Saudi Arabia’s sports future. At بيور الرياضية Pure Sports, we’re honored to be part of this journey, driven to make a lasting impact in our nation’s sports ecosystem on and off the field.

hashtag#sportsmarketing hashtag#sportsconsulting hashtag#saudiArabia