June 2026
Ibrahim Noufal, Executive Director at Pure Sports, delivered a module on professional sports event management as part of the Sports Management Diploma at the Faculty of Physical Education, Alexandria University, bringing Pure Sports’ practical expertise to the next generation of talent interested in the sports sector.
During the module, Noufal shared best practices in planning, executing, and managing sports events, highlighting the importance of integrating operations, fan experience, partnerships, and event management as interconnected elements that contribute to successful delivery and sustainable impact beyond the sporting event itself.
The participation reflects Pure Sports’ continued commitment to transferring knowledge, empowering talent, and contributing to the development of a professionally managed sports sector that leads the future, grounded in the belief that the future of sports begins with people equipped with the knowledge, experience, and capabilities to shape it.
Link copied!